Definitions
- Purchasing Power: The value of a currency in terms of the goods or services one can buy with it.
- Exchange Rate: The rate at which one currency can be exchanged for another.
- Common Currency/Basket of Goods: A standardized set of goods used to compare the purchasing power between different currencies[2].
- Economic Growth: The increase in an economy’s capacity to produce goods and services.
- Standards of Living: The level of wealth, comfort, and material goods available to a particular geographic area.
- Currency Conversion Rate: The rate at which one currency can be converted into another, often used in international trade.
- Price Levels: The average of current prices across the entire spectrum of goods and services produced in the economy.
- PPP Exchange Rate: The rate at which the currency of one country would have to be converted into that of another to equalize purchasing power[4].
- Adjustments in Exchange Rates: Changes made to the exchange rates of two currencies to make them at par with purchasing power[6].
Purchasing Power Parity
PPP stands for Purchasing Power Parity. It’s a way to compare the economic health and living standards of different countries. Imagine you have a basket of goods like bread, milk, and eggs. PPP tells you how much that basket would cost in different countries when converted to a common currency.
- Purchasing Power Parity (PPP): This measures how much a specific amount of money can buy in different countries. For example, how much a dollar can buy in the U.S. compared to what it can buy in India when converted to rupees[4].
- Currency Exchange Rates: These are the rates at which one currency can be exchanged for another. For example, 1 USD might be equal to 74 Indian Rupees.
Merits
- PPP Advantages:
- Currency Exchange Rate Advantages:
- Real-Time Data: These rates fluctuate in real-time and are good for immediate transactions.
- Market-Driven: They are determined by supply and demand in the foreign exchange market.
Disadvantages
- PPP Disadvantages:
- Not Suitable for Short-Term: It doesn’t account for short-term fluctuations[6].
- Complex to Calculate: Requires a common basket of goods for comparison.
- Currency Exchange Rate Disadvantages:
- Volatility: These rates can be very volatile[2].
- Can Be Manipulated: Governments can intervene to artificially inflate or deflate their currency.
Real-World Examples
- PPP: The “Big Mac Index” compares the price of a Big Mac in various countries to assess if a currency is undervalued or overvalued.
- Currency Exchange Rates: Forex traders use real-time exchange rates to make profits off small fluctuations.
Impacts of Currency Conversion Rates and PPP
- Trade: Currency rates directly impact the cost of importing and exporting goods. A strong currency makes imports cheaper but can make exports more expensive for other countries.
- Tourism: A strong currency can deter tourists as their money buys less. Conversely, a weak currency can attract tourists as their money goes further.
Purchasing Power Parity (PPP)
- Economic Comparisons: PPP allows for a more accurate comparison of the economic health and living standards between countries by considering the cost of a common basket of goods[4].
- Stability: PPP exchange rates are more stable over time compared to market rates, making them useful for long-term planning[3].
Impact on Industries
- Manufacturing: Companies may shift production to countries with lower PPP to reduce costs.
- Retail: High PPP can make imported goods expensive, affecting consumer choices and business strategies.
Impact on Individuals
- Residents: High PPP can make everyday items more expensive, affecting the standard of living[4].
- Visitors: Tourists will find their money goes further in countries with lower PPP, making travel more affordable.
Factors affecting PPP
- Cost of Goods: The price of a common basket of goods in different countries is a primary factor. For example, if a loaf of bread costs $2 in the U.S. but only $1 in India, then the PPP between the U.S. and India would reflect this difference.
- Exchange Rates: Fluctuating exchange rates can impact PPP in the short term, although PPP tends to guide exchange rates in the long run[6].
- Monetary Policy: Central banks’ decisions on interest rates and money supply can influence a currency’s value and, by extension, its PPP[5].
- Economic Efficiency: In a world where all goods are traded and markets are efficient, the long-term exchange rate would equal the PPP of a currency[4].
- Income Inequality: The income gap between rich and poor countries can also affect PPP, although the gap remains large even when adjusted for PPP[1].
Mark is an A-Level Economics tutor who has been teaching for 6 years. He holds a masters degree with distinction from the London School of Economics and an undergraduate degree from the University of Edinburgh.